At work, she’s good at…

  • Creating order amidst chaos

  • Being one with the brand 🧘‍♀️

  • Email marketing, automation, and personalization

  • Establishing brand, social, and media production guidelines

Asia is a brand manager and content manager based in Brooklyn, NY.

In her free time, you can find her…

  • Trying anything at least once

  • Touching grass

  • Giving used gear a second life

  • Creating playlists for every mood humanly possible

Campaigns I’m proud of

Email marketing • Content creation • Social media strategy • Press

Project management • Brand strategy • Content creation

Short-form content

A glimpse into my day-to-day

for John Burns Research and Consulting’s email marketing and social media

Be “content air traffic control”

Manage 90-day calendar for newsletter subbrands, partnerships, and social platforms

Review content against SEO, AEO, and GEO standards

Monitor performance metrics to inform future topics and lead gen opportunities

Help people to return to nature

through my early stage brand, let’s just call it a hobby for now!

Develop guides, how-tos, and gear reviews for the outdoor-curious

Actively contribute to the circular economy, rehome secondhand outdoor gear and be mindful of waste

Edit and record educational videos, because I genuinely enjoy it!

Word on the street

Asia has a rare combination of creative skills and ideas, and analytical abilities. Not many people can turn complicated analytical concepts into creative graphics and insight.

— John Burns | CEO, John Burns Research and Consulting

“

What I admire about her most is her willingness to learn, and her unending drive to take on any opportunity that will expand her skillset. She's extremely communicative, an A+ team player, and puts such care into everything that she does. She adapts to any situation and exhibits a great deal of grit in her everyday work.

- Richard Mones | Senior Director of Marketing, John Burns Research and Consulting

“